Many people that sell products utilize trade fairs to both introduce new
products and to create expanded brand awareness. However, just showing
up to a trade fair is not enough to improve your sales margin. You need
to grab people's attention, get them to visit your booth and engage them
in your product line. The best trade show booths, or the ones that make
the most money, are going to be the ones that are entertaining,
engaging and that are impossible to resist.
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