Every business deserves excellent promotional material!
I believe that every business, no matter how big or small, deserves excellent promotional material. Hiring a big design company as you're starting out may not be a financially viable option.
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What's New
Tuesday, March 19, 2013
How much is the most valuable brand in the world, Coca-Cola worth? $77.8B, according to Interbrand's annual brand value analysis. That's 45% of the company's market cap. (interesting tidbit of info found on Linkedin this morning!)
Posted at 12:22 PM
Monday, February 11, 2013
Check out my Facebook page, for a great pic about designing and colours! Pretty neat stuff. (Design on a Dime, my own small business)
Posted at 01:29 PM
Monday, January 7, 2013
So eBay has a new logo design from Lippincott, which has raised the ire of designer and non-designer folks alike. Is the problem that it’s boring or that there’s too much tension in that super tight kerning?
Posted at 11:31 AM
Thursday, December 6, 2012
Pantone Colour of the Year 2013!! Emerald - A lively, lush, radiant green... sophisticated and luxurious... the color of beauty and new life. (one of my favourite days of the year!!!)
Posted at 09:17 PM
Thursday, November 22, 2012
I love this quote... "Just because we design something “professionally,” and just because it’s “working,” doesn’t mean we’ve found the right look, and if the customer remains uneasy, we need to dig deeper."
Posted at 11:25 AM
Friday, October 19, 2012
What do you think of Wendy's new logo? Good blend of old and new?
Posted at 09:35 PM
Sunday, September 2, 2012
Customers keep things that have value. If you want prospects to keep your business card handy, give them something useful: a discount, a sports schedule, a checklist or brief how-to guide. All of these can fit succinctly on the back of your business card. Make it relevant to your customer base, and your business cards won’t be threatened with File 13.
Posted at 08:44 PM
Wednesday, August 29, 2012
A great offer (something other than “free consultation”) will entice customers to take the next step in the purchasing process. Put your offer on your business card, front or back and tell customers what they need to do next to take advantage of it.
Posted at 05:18 PM
Sunday, August 26, 2012
A great taglines tells customers what you do, how it benefits them and serves as a memory hook. Don’t forget to include one on your business card.
Posted at 09:37 PM
Monday, August 20, 2012
Putting your photo on a business card? If you want to convince customers to do business with you, take a shot of you in action, in a positive light. Don’t constrain it in square borders; instead, have it take up half of your card or the entire background.
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How much is the most valuable brand in the world, Coca-Cola worth? $77.8B, according to Interbrand's annual brand value analysis. That's 45% of the company's market cap. (interesting tidbit of info found on Linkedin this morning!)
